‘The Invisible Host’ - 2023

MECCA’s in-store experience is second-to-none in the Australian beauty landscape. In order to further enrich the customer’s experience, MECCA tasked me with creating an invisible store host. Think the perfect expert MECCA answer, exactly when you need it, sitting seamlessly on the shelves. This involved re-writing the signs for 110 of their exclusive brands. Answering key queries from customers in an easy-to-digest format.

Each collection of signage details each brand’s ethos, their best selling products and key insights into each brand’s unique POV.