South Korea’s most exciting skincare brands.

Picture this: you’re one of Korea’s best-selling beauty brands and you’re hard launching in Sephora in a completely untested market. Pretty daunting, no?

Thankfully, Laneige and Sulwhasoo, two beloved AmorePacific brands, asked me to help them. We quickly formulated a key education strategy and ensured success on the ground for some of Korea’s finest skincare.

The result? Dozens of fun, interactive training sessions, events and more have cemented them as key player’s in the Australian beauty space.